I have created a lot of package designs. Before starting my design, I do market research, estimate and calculate cost and look at potential customers. This is the business aspect of my work which I also enjoy.
This coffee is non-sugar cafe latte. I researched non-sugar drinks in variety of places and learned what makes package look like non sugar. It could be the color of blue, or the shapes of words. computer / Oct 12 / 20cm×13cm(block copy)
Caffe Latte, 0 sugar, coffee and milk ... depeding on what I most to communicate to the customer, the design is changed
It how those products are sold at a store.
This coffee is non-sugar cafe latte. I researched non-sugar drinks in variety of places and learned what makes package look like non sugar. It could be the color of blue, or the shapes of words. computer / Oct 12 / 20cm×13cm(block copy)
Can Coffee & Chilled Cup
I made many designs and asked my colleagues to vote which one was the most effective design to express non-sugar coffee. I researched the coffee market, chilled cup, and competitors. By this design process, I began thinking logically about the market.
Donburi Udon
By this project, I learned how to promote an item which is not so known in the market. I researched competitors but there were none that tasted like our product. Therefore, I thought I must express easily what it is and how it tastes.
Sports Water
We needed to attract more consumers by changig the package design. The main customers were over 50th but to get higher sales, I tried to creat this package design to attract younger generation as well as existing customers by changing the typography, colors and the name of the beverage.
Package Design
I created original typography to get more attention from customers' eyes. Also, I put an object behind the photo to make the package more Japanese style. computer / Sep 13 / 21cm×16cm(block copy)
It is how it is sold at a store.
I created original typography to get more attention from customers' eyes. Also, I put an object behind the photo to make the package more Japanese style. computer / Sep 13 / 21cm×16cm(block copy)
This is udon with curry sauce. I tried to show the filling substantial since the main target was male customers. computer / Dec 13 / 18cm×18cm(block copy)
Butajiru is a Japanese traditional dish which is made of pork ad a lot of vegetables. We add noodle in Butajiru as an original instant food. computer / Dec 13 / 18cm×18cm(block copy)
This is how those products are sold at a store.
This is udon with curry sauce. I tried to show the filling substantial since the main target was male customers. computer / Dec 13 / 18cm×18cm(block copy)
Soba (chicken flavor)
Soba is alos popular noodle in Japan. This product is bought by a wide number of generations. Therefore, the design should be standard and stylish at the same time.
Harusame is very low calorie. By this package design, I tried to attract women and men who care about both health and good taste. computer / Nov 13 / 30cm×20cm(block copy)
This is another flavor of harusame noodle. computer / Nov 13 / 30cm×20cm(block copy)
It is how harusame noodles are sold at a store. I always think about what a product actually looks like at a store because it is what customers see.
Harusame is very low calorie. By this package design, I tried to attract women and men who care about both health and good taste. computer / Nov 13 / 30cm×20cm(block copy)
This flavor, “Corn Potage” was not well-known among our customers. Therefore, I tried to give some ideas about this flavor and texture through package. The strong points of this snack are “lower price” and “quantity” . By creating the typographies, photographs and colors, I tried to express the characteristics.
This flavor, “Corn Potage” was not well-known among our customers. Therefore, I tried to give some ideas about this flavor and texture through package. The strong points of this snack are “lower price” and “quantity” . By creating the typographies, photographs and colors, I tried to express the characteristics.
” Lovely” and “Gorgeous” ! I picked ribbon as main accessary. By the data of sales, main target was women between 20th and 40th.
Size:297×250mm (with Hokuryo Photo)
Size:297×250mm (with Hokuryo Photo)
” Lovely” and “Gorgeous” ! I picked ribbon as main accessary. By the data of sales, main target was women between 20th and 40th.
Soup Harusame
This noodle, Harusame, can be both main dish and side dish. The calorie is low so harusame is popular among women.
I put the numbers of calories larger than previous design to get more attention from customers who care health. I put a line at the center to remark copy for the goods.
Corn Potage flavor snack
I tried to give some ideas about this flavor and texture through package. The strong points of this snack are “lower price” and “quantity” . By creating the typographies, photographs and colors, I tried to express the characteristics.
Cataloge
I directed main design and layout. The design operator actually created this image.
Snow Corn
The sales went more than double with this new package design.
The existing customers were mostly around 50th. I tried to create a package design to attract customers between 20th and 40th. I create this packages which customers could distiguish each flavor easily.